Good publicity vs. pretending to put your son in a bubble


Firstly, you should never put a child in a Jiffy pop floating bubble.  

Storm chaser, wife-swapper or would be actor be warned, launching (or pretending to launch) a very short person into the atmosphere, without a pilot and a free-colouring book is probably never going to end the way you’ve grandly imagined.  And to be clear, six year olds aren’t generally reliable at towing the party line, so you may want to rethink your communication strategy.

Contrary to the old adage any publicity is good publicity … there really is such a thing as bad publicity, and here’s what it looks like:

Bad publicity happens when:

1. Individuals are physically harmed
2. People feel fooled or taken advantage of
3. Resources are wasted
4. Lies are told
5. You are remembered not for your contributions but as an example of ‘what not to do’

Good publicity happens when:

1. Individuals are empowered with information
2. People feel enthusiastic about new possibilities and in control of their choices
3. Resources are maximized
4. Integrity of information is respected
5. You are remembered for positively impacting the quality of life of your audience

Good publicity, and by that we mean relevant, useful, strategic publicity intelligently; plays upon our curious nature while sharing a product message.

Good publicity doesn’t pander or try to trick its audience but rather invites us to join in on the ride.

Good publicity tells the truth.


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